Menu of projects:
|
|
Logo follow up Wednesday May 16th:
Describe the logo.
How does it draw your attention?
What kind of company is it for?
How can you tell by the way it is designed? (line, color, shape, texture, etc.)
How does the designer successfully communicate the philosophy or product of the company?
What do you like about his particular logo design and why?
Typography
Choose 3 different typefaces. Make sure to choose at least one typeface that is serif and one that is sans serif.
For each of the typefaces create a biography. Example:
Choose 3 different typefaces. Make sure to choose at least one typeface that is serif and one that is sans serif.
For each of the typefaces create a biography. Example:
- Typeface: Goudy
- Profession: Literature professor
- Life goal: write a classic all American novel
- Greatest fear: All books will be burned
- Favorite food: bread pudding
- Favorite music genre: classical
- Favorite past time: walking through the newly yellowed and orange leaves the first week of October
- Favorite outfit: black turtleneck
- What car does Goudy drive? Volvo
- Describe the personality of Goudy: Goudy is a calm, stable, and classic professor of a typeface. Good for helping people feel stable and classic.
|
Typography Assignment #2
Use at least two different typefaces and the following information, using Illustrator or Photoshop, to design an advertisement: $5-$20 donation May 1, 2018 charity event no kill cat/dog shelter 6pm-9pm contact us at 1-800-907-9998 3 bands: the dimes, lincoln's beard, and bobbi jo, and the new guy summerville park arena |
Remember:
Contrast Repetition Alignment Proximity- closenes Hierarchy- what is most important to see first? Typeface has a personality and a visual inflection |
|
Typography Lesson
Serifs: The small features on the ends of strokes in some fonts are known as “Serifs.” Serif fonts are easily readable at small body copy sizes. Some common Serif typefaces are: Times New Roman Georgia Palatino Garamond Sans Serif:
Sans Serif fonts really stand out in large titles. Some common sans serif typefaces: Arial Tahoma Kerning: adjusting the spacing between letters in a proportional font. Over kerning= K e r n i n g Under keringin= too close together Leading the distance between the baselines of successive lines of type 
Baseline
the baseline is the imaginary line upon which a line of text rests 
MIcro or Macro
Typography communicates mood:
Proportional vs Monospaced
Fonts are divided in proportional and monospace categories depending on how each font deals with the space between characters. Although both categories of fonts can be used for any type of text, both on the computer and in print, each category has pros and cons and works best for specific usages. Different letters have different widths. For instance, the letter "I" is much narrower than the letter "W." Most books, magazines and other printed materials are set in proportional fonts; similarly, the graphical user interface of many programs uses a proportional font for titles, menus and other text. Examples of commonly-used proportional fonts are Times New Roman, Verdana, Arial, Georgia and Comic Sans. |
Look at the two versions of "Hello." How are they different? How are the typographies different in mood, size, kerning, color, and font?
|
Travel Poster by designer Anna Bond
April 9-13th
1. This week students are finishing up their 4 photos (Leading Lines, Framing, Rule of Thirds, Repetition) using Camera Raw.
2. Once each photo is edited and uploaded to Google Drive, students will receive a critique from myself or an advanced photography student. Students are encouraged to make changes to the photo based on the critique.
3. Add Typography to each photo in a creative well designed manner. Example:
Remember "Contrast, Repetition, Alignment, Proximity."
|
|
Wednesday February 28th-Wednesday March 7th
|
Choose one of the following influential Graphic Designers:
|
February 26-March 2nd
Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways,color can even save on energy consumption. We start the week with paint and end the week with color in Photoshop.
Friday 23, 2018
Students are exploring the concepts of:
Contrast, Repetition, Alignment, and Proximity as well as Vector vs. Raster images.
Your task today is to use your iPad to take 2 photos for each of the design principles of CRAP.
Label your photos in any app you like. Turn into Google drive "CRAP Examples"
Student is able to clearly analyze and identify examples of the four basic design principles (Contrast, Repetition, Alignment and Proximity)
Label your photos in any app you like. Turn into Google drive "CRAP Examples"
Student is able to clearly analyze and identify examples of the four basic design principles (Contrast, Repetition, Alignment and Proximity)
|
Vector:: each image can be sized and scaled repeatedly and limitlessly without losing resolution or beginning to look cloudy or pixelated. You can identify a vector image by looking at its edges — a vector image will always appear smooth no matter how large you make it or how close you zoom in. Text is one of the most common types of vector image. No matter how much you increase a font’s size, for example, its look never changes. Another advantage to using vector images is file-size efficiency. Because the files are only identified by mathematical descriptions and not individual pixels, files are often much smaller than those of the raster counterparts. Vector images, therefore, are often easy to transmit from one computer to another and over the Internet. The most common problem with using vector images is compatibility. Vector images are often saved as native files from the program used to create the image, such as Adobe Illustrator, which may not be available to everyone you need to work with (though widely compatible formats do exist). Raster Basic file types: .jpg (JPEG raster format), .gif (GIF transparent file), .png (Portanble Network Graphic Transparent file), .tiff or .tif (Tag Interleave Format). psd (photoshop) |
|
November 29th
Guest artist Jessica Wager shares her perspective on Graphic Design and the importance of Contrast, Repetition, Alignment, and Proximity. Students will redo their quote assignment based on her lecture.
November 20th
View the following video on CRAP (Contrast, Repetition, Alignment, Proximity)
https://www.lynda.com/After-Effects-tutorials/Designing-CRAP-four-principles-design/570967/634563-4.html
Create 4 info graphics using Photoshop or Illustrator to show your understanding of the meaning of these 4 design principles.
Due at the end of the period Monday November 27th, to Google Drive.
Typography is Important!Monday 11/13- Due at 1:20 p.m.
Create a illustrator document using one color, a quote, and two to three fonts.. Turn in your ai document to google drive and post on your website. Parts of a Letter:
|
November 6-10th
|
October 23-27th
Students are beginning to explore the concepts of BRANDING and LOGO in Graphic Design.
Please copy the following prompts/questions into your Graphic Design Sketchbook:
1. Branding began as a simple application of a symbol or mark on:
2. True or False: Mass production reduced the need for branding.
3. The most successful companies use their website to
dig deeper into the core brand message
replicate their print ads
redefine their brand
4. Branding is:
the logo and wordmark
the identity systems and slogan the website and print ads the promise
the reputation and the big idea
5. The most successful companies are those that maintain strict quality control and brand management. This includes:
Customer Service
The visuals: logo, identity system, printed matter, website, broadcast, and signage
All of these
The product
6. Brand management is critical to any company's success for two main goals.
What are these goals?
Updating the website and print ads
Keeping logo and brand message current
Increased value and perception
Staying in the spotlight in social media and blogs
7. What is the designer's role in branding?
All of these options are correct
Find consensus about the brand message
To look at the competition and find the one thing that is unique and compelling.
To look at the big picture
8. What is the first step in the branding process as a designer?
Determine the color palette
Develop the key components of the visual system.
Develop a clear communication strategy - what is the client saying, to whom, and how? Design the logo.
9. What can a designer do to help define and communicate the brand?
Understand the audience and what promises they feel the company makes.
All of these
Research who is the competition and the company's goals.
Learn what the current brand strategy is and what values are important to the company.
10. Which one of these things do you not want to do when conducting interviews to gather information about a company for branding?
Use a digital recorder so that you can keep accurate notes about who said what.
Keep your questions open ended and neutral
Make sure that that the interviewee understands that the discussion is confidential and that you are not writing down who said what.
October 6-12th
|
Photo by Ruby Becker Model: Audrey Maddux
|
Activity #3
Line Design Challenge:
Fill out the Line Adjective Chart (abstract only) and tape inside your Graphic Design Journal.
Line Design and Negative Space Challenge
Negative space, in art, is the space around and between the subject(s) of an image. Negative space may be most evident when the space around a subject, not the subject itself, forms an interesting or artistically relevant shape, and such space occasionally is used to artistic effect as the "real" subject of an image.
Your Challenge:
Next, using black paper, scissors and glue, express the word you are given using only abstract lines made from paper. Consider the use of negative space in your design.
You must express the word you were given using only abstract lines made of paper. Do not tell your classmates the word you chose.
Lines can vary –
Thick vs Thin
Long vs Short
Angular vs Curvy
but they are not shapes
Abstract means no recognizable objects, letters/numbers, or symbols.
Fill out the Line Adjective Chart (abstract only) and tape inside your Graphic Design Journal.
Line Design and Negative Space Challenge
Negative space, in art, is the space around and between the subject(s) of an image. Negative space may be most evident when the space around a subject, not the subject itself, forms an interesting or artistically relevant shape, and such space occasionally is used to artistic effect as the "real" subject of an image.
Your Challenge:
Next, using black paper, scissors and glue, express the word you are given using only abstract lines made from paper. Consider the use of negative space in your design.
You must express the word you were given using only abstract lines made of paper. Do not tell your classmates the word you chose.
Lines can vary –
Thick vs Thin
Long vs Short
Angular vs Curvy
but they are not shapes
Abstract means no recognizable objects, letters/numbers, or symbols.
THE MOOD LINES:
These are examples of ways to express an idea with line:
